Sardi Law, founded by Carlos Sardi, is a boutique law firm in Coral Gables, Florida dedicated to providing clients with personalized service in select areas of law. This was one of my first projects I overtook and realized that I knew this is what I wanted. I got excited and went straight to sketching, researching other law firms logos and creating. The brand captures that modern business corporate look that we weren’t seeing while researching our competitors. The powerful blue used in this brand represents trust, and the mustard yellow is used to show positivity and loyalty. The positive and negative space in this logo is to show balance in the field because we wanted something that defined balance without using the scale we were finding on our online research. The letter “S” stands for his last name, Sardi.