my services + process
My services begin with branding, where I help small creative business owners who are looking to grow & tell their story through their brand.
This means that I’m not only interested in my clients’ products or services, but I like to take the time to truly understand the ins and outs of their business. This allows me to thoughtfully develop my clients’ brands from the ground up.
I kick off every project with client understanding – every brand has a story to tell, and I can’t wait to hear yours! This is where we discuss your goals, project needs, and ideas. From there, we start exploring, planning, researching, and then your design work begins to flourish. Although branding is where my services begin, the majority of my clients add-on follow up services, including web design, print and/or digital collateral, packaging, and more. Below is a list of what I offer!
brand strategy, logo, business cards, color palette, font choice, moodboard and style guide.
Let’s chat! This is the fun part. Every brand has a story to tell, and I can’t wait to hear yours! This is where we discuss about your company, the goals and project needs, your inspiration and ideas. After there’s an understanding of the project, I’ll send you a proposal. Once approved, we’ll start the magic!
Anddd this is my favorite – exploring and researching! This is the part where your project and ideas become inspired and strategized. Whether it’s a brand, website, flyer or email design – this is where we map out a plan through strategizing, analyzing and of course moodboards!
Next, we’ll put together an in-depth plan that outlines your brand’s passion, purpose, and target market, while also analyzing your competition and overall goals so that you can stand out from the crowd. This is where rough drafts, sketches and reviewing plays a role.
Using the strategies and inspiration we gathered, we’ll begin concept development. We’ll take an approach on one concept after playing around with a few other directions, as we narrow down options and start focusing on delivering the best. All design concepts will be presented in PDF.
Then, we’ll work through 2 rounds of refinement by discussing edits. We want what’s best for your business, but we also want you to be happy with the results. Because of this, open communication is key.
Once final edits are completed and live, we’ll provide you with all the files needed.