Case Study: Brand & Website Design for Leche
Case Study Snapshot:
Business: Leche, Modernizing breast milk for modern mamas
Client: Jenney & Trish
Project Scope: Brand strategy, logo design, website design, and packaging design
Investment over the years: 5 figures
LaunchED: May 2022
This case study highlights the strategic and impactful branding journey of Leche, emphasizing their commitment to organic growth and community building, while also showcasing their success in gaining notable media attention. Working with Leche has been a blessing and grateful to say a returning client. It’s been amazing to see them continuously grow and I’m always in their corner cheering them on!
SUCCESS STATS SINCE LAUNCHING LECHE IN 2022:
NUMBER OF FOLLOWERS: 9,000+
GROWTH: 100% organic
COMMUNITY: Built a deep, engaged community through meaningful connections to the brand
REVIEWS: 5 stars
PRESS FEATURES: Vogue, Motherly, MINI Magazine
INITIAL STRUGGLES AND MOTIVATION:
INITIAL VISION: Had a clear vision for the brand but needed to elevate it.
STRUGGLES BEFORE HIRING: Needed help in connecting with the community and customers in a thoughtful and impactful way.
REASON FOR HIRING: Wanted to use design and intentional branding to enhance the brand's presence and effectiveness.
BRANDING EXPERIENCE WITH DESIGNER:
“Alex is brilliant with a keen design eye. She can take ideas and turn them into something tangible, relatable, and pure magic. The Leche project and others that Alex has supported us on have been well received, professional and super creative. I highly recommend her!”
View more on this project:
5 star raving reviews:
Okay, isn’t Leche such a great business?!
A custom brand and website can transform a business from all sides. Are you ready to unleash the potential of your business? Then, I’m so happy you’re here! Let’s talk and discover what’s possible through custom brand and website designs. I can’t wait to collaborate!
xx,
Alex