Brand and website design for small businesses & creative founders
If you’re anything like the clients I work with, you’re not just looking for a pretty logo or a trendy website. You’re here because you know your brand and website need to do more than look good—they need to feel like you. Authentic. Memorable. Built to last.
You have big goals, impeccable taste, and a vision that deserves to be seen. You’re ready for a brand and website that stand out, tell your story, and connect with your people in a meaningful way. Together, we’ll create something timeless and true—designs that reflect who you are and where you’re headed.
Custom Brand Design
Your brand deserves more than just a logo—it deserves a story and a strategy. Together, we’ll create a refined identity that connects deeply with your audience. Through a thoughtful process, I’ll uncover what makes your business unique and bring it to life with a bespoke design. The result? A polished, elevated brand that builds trust, drives connection, and sets you apart in your industry.
timeline: 2-3 weeks
Investment: $3,500+
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1 Hour Brand Strategy Call
Client Exploration Assignments
Primary & Secondary Logos
Submark Logo
Color Palette
Typeface System
Brand Pattern/Textures
Brand Guideline (PDF with everything you need to thrive in your business)
10 Social Media Templates
1 Print or Digital Collateral
Personal Email Signature
Semi-Custom Brand Design Intensive
A one-day intensive where we build your dream brand using one of our professionally designed Brand Kits. Simply choose a Brand Kit, book your day, and we’ll hop on a quick 30-minute call to define your brand vibe and color palette. From there, I’ll customize your kit to perfection and have your brand ready to go live by the end of the day. Ready to make your vision a reality?
timeline: 2 days
Investment: $1,500+
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30-minute Strategy Call
Mini Client Exploration Assignments
Primary & Secondary Logos
Submark Logo
Color Palette
Free Canva Font Options
Hand-drawn Patterns/Textures
10 Instagram Posts + Launch Post
Business Cards
Mini Brand Guide
In-depth Canva Training Videos
*Not Included: Brand Kit - we can choose on together on our 30-minute call.
Custom Squarespace Website Design
Your website should feel like home for your business — a place where visitors instantly “get” what you’re all about. I’ll design a site that’s as functional as it is stunning, tailored to your unique needs. Whether you’re selling products, services, or ideas, we’ll create something magical by communicating your story and vision through a beautifully built website. Let’s make your digital presence unforgettable!
timeline: 3-4 weeks
Investment: $5,000+
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1 Hour Strategy Call + Site Mapping
Client Exploration Assignments
Mini Branding: A simple Wordmark, color palette and font system (per client’s request)
A 6-page Squarespace website design custom to your business.
Blog/Shop/Portfolio are considered a page - up to 5 items included.
Basic SEO: page titles, descriptions, optimize images
Mobile Optimization
Domain Set-Up Support & Launch Support
Website Training Video
Semi-Custom Website Design Intensive
Say goodbye to DIY and meet The Website Design Intensive: your fast-track solution to a polished, professional site built in just 5 days. I’ll craft a semi-custom website tailored to your brand that gets you up and running with a site you can be proud of—because your time is better spent doing what you do best.
timeline: 5 days
Investment: $2,500+
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1 Hour Strategy Call + Site Mapping
Mini Client Exploration Assignments
Mini Branding: A simple Wordmark, color palette and font system (per client’s request)
A 6-page Squarespace website design custom to your business.
Blog/Shop/Portfolio are considered a page - up to 3 items included.
Basic SEO: page titles, descriptions, optimize images
Mobile Optimization
Domain Set-Up Support & Launch Support
Website Training Video
*Not Included: Squarespace Website Template
Other ways we can work together
free
Discovery Call
Not sure which package is the right one for you? That’s okay! I know how intimidating investing/outsourcing can be. I would love to set up a quick 30-minute phone chat to hear more about what you're looking for and the possibility of working together.
$125
Shop Brand Kits
These editable pre-made design template are for small business owners who are just starting out. I’m here to make it easy for you with my new templates that’ll give you everything you need to quickly create a beautiful, professional, and cohesive brand.
$175
Website Audit
Wondering if your website is hitting the mark? I’ll dive deep into your site and provide a comprehensive 10-minute Loom video with professional insights, actionable feedback, and tailored suggestions to help your website stand out and perform its best.
the process
How The Magic Happens
01. DISCOVERY CALL
Let’s chat! Every brand has a story to tell, and I can’t wait to hear yours! We’ll discuss your business and goals here. After there’s an understanding of your brand needs, the the magic starts to happen!
02. onboarding — welcome kit
Once we’ve officially signed on to work together, you’ll receive a welcome kit with your Exploration Assignments. We’ll create a Pinterest board together to invite you in the collaboration process of creating your custom brand or website.
03. brand strategy
Next, we’ll put together an in-depth plan that outlines your brand’s passion, purpose, and target market, while also analyzing your competition and overall goals so that you can stand out from the crowd.
04. brand & website DESIGN
Using the strategies and inspiration we gathered, we’ll begin concept development. We’ll take an approach on one concept after playing around with a few other directions, as we narrow down options and start focusing on delivering the best.
05. REFINE
Each project comes with 3 rounds of refinement per design or per web page to make your vision come to life. I want what’s best for your business, but we also want you to be happy with the results. Because of this, open communication is key.
06. DELIVER & launch 🎉
A round of applause to you! Before I let your wings fly, I’ll go through a detailed video training explaining the ins and outs on everything we created together so you have all the tools you need to feel EMPOWERED in your business.
faq
Your questions, answered
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At this time, we don’t offer logo design as a stand-alone service. All of our projects begin with strategy so that you have a clear foundation to build from and your design aligns with your business goals.
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A Brand Style Guide is a PDF that I put together at the end of a project that showcases all the guidelines for YOUR brand. It includes the font system, color palette with color codes, and logo best practices. Everything you need to thrive in your business!
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Yes! If you’re in need in a copywriter, I have an AMAZING freelancer who will make all your content on your website a dream come true.
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Yes! For e-commerce development I use Squarespace, but if you’re interested in Shopify, let’s chat! I will develop the structure of the shop (products and collections), complete 3-5 full product examples, and then train you how to implement the remaining products for your shop.
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Yes! 100%! Your website will be responsive and tested for easy mobile and tablet use.
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Yes, absolutely! The invoice is broken down into 3 payments - (1) you will pay the initial 25% of your package price to hold your spot in my calendar; (2) the next 25% is due on the project start date, and (3) the remaining 50% is due at the end of the project. Any additional fees (i.e. fonts, textures, etc.) will be discussed prior and added to the final invoice.
* I offer a max of 6 payment plans if needed.
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Any add-on fees will be discussed prior to the development stage and added to the final invoice. Additional costs may include (but aren’t limited to):
Font Licenses
Brand/Stock Photography
Copywriting
Advanced SEO
Website Templates
Website Hosting & Subscriptions
Printing Fees
Additional Revisions
Additional Collaterals
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I will provide you with Client Homework that will help you gather everything you need before your design start date (i.e. high-resolution photos, copywriting, questionnaire forms, etc).
How it works:
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01. Apply to work together
Fill out the inquiry form to get started.
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02. Discovery call
We’ll discuss your business goals and see how I help.
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03. Proposal
Choose a package and let the fun begin!
Based in Miami, FL, servicing clients worldwide. I specialize in designing memorable brands and websites tailored to empower small business owners and elevate their presence in the digital world.
