The process
No matter what project we choose to tackle together, I’ve got a detailed, transparent outline for how we can bring the brand of your dreams to life.
How The Magic Happens:
01. DISCOVERY CALL
Let’s chat! Every brand has a story to tell, and I can’t wait to hear yours! This is where we discuss your company, the goals and project needs, your inspiration, target audience, and what products or services you’re selling. After there’s an understanding of the project, the the magic starts to happen!
02. client homework
Once we’ve officially signed on to work together, you’ll receive a welcome kit with instructions on completing your Client Homework. We’ll ask a bunch of in-depth questions about your business to get an understanding on your vision and goals and we’ll even request that you create a Pinterest board to invite you in the collaboration process of creating your custom brand or website.
03. brand strategy
Next, we’ll put together an in-depth plan that outlines your brand’s passion, purpose, and target market, while also analyzing your competition and overall goals so that you can stand out from the crowd. This is where rough drafts, sketches, and reviewing plays a role.
04. brand & website DESIGN
The fun part! Using the strategies and inspiration we gathered, we’ll begin concept development. We’ll take an approach on one concept after playing around with a few other directions, as we narrow down options and start focusing on delivering the best.
05. REFINE
Each project comes with 3 rounds of refinement per design or per web page by discussing edits and what needs to be updated to make your vision come to life. We want what’s best for your business, but we also want you to be happy with the results. Because of this, open communication is key.
06. DELIVER & launch 🎉
It’s launch day and we’re ready to GO LIVE. A round of applause to you! Before I let your wings fly, I’ll go through a detailed video training explaining the ins and outs on everything we created together from your brand color palette to your website dashboard so you have all the tools you need to feel EMPOWERED in your business.
“Running a non-profit organization, you hope that the people you work with will take the same care and effort as you do, and I can say that Alex does this. She pours her heart into everything she does, going above and beyond, and not doing just the bare minimum. She has a remarkable attention-to-detail and I appreciate and admire her integrity greatly.”
“One of the qualities I really value about her is her positive attitude and enthusiasm– it makes working with her so easy and enjoyable! Alex has created our brand identity, successfully creating social media graphics and stories, videos, printed materials including stickers, postcards, brochures, booklets, and holiday cards, as well as redesigning our logo and website. She’s able to take on any project we send her way, and her knowledge about graphic design and creativity is unmatched. I love Kurandza’s brand, and I’m so grateful to Alex for bringing my vision to life! It’s easy to trust her with Kurandza’s brand and design, and it’s a relief to have someone like Alex in charge of these aspects to Kurandza – I know that it’s in good hands. She is amazing and I’m so blessed to get to work with her and call her a friend!”