Lagom Beauty is a passion project that I truly fell in love with. It is a modern, feminine clean skincare brand. Lagom believes that you shouldn't have to be at a spa to have a carefree and therapeutic experience. They seek to make their users feel beautiful, feminine and empowered. Lagom wants their users' experience to feel memorable, effortless and don’t forget fun. We accomplished this by creating hand-drawn elements, including the logo, to really give it that high-end feel yet playful and relatable.