LoQUITA is a conceptual project I designed and I am OBSESSED. The concept behind the brand is a woman who works full-time in the fashion industry but on the side she has this resourceful blog for all the high-end lovers. She is an editorial fashion blogger who goes for authenticity. She is creative and edgy. She is every girls best friend and is here for all the latest trends, tips, guides, and advice. The goal was to create an identity that felt both modern and unexpected, which is why you’ll see simple typography mixed with unique line-work, wavy illustrative details, and a neutral color palette mixed withs pops of neon and bright azul. LoQUITA merges funky and functionality.