SEO means Search Engine Optimization and it is one of the most requests I receive as a website designer but people don’t actually know what it means or where to start. SEO is the magic wand that makes it easier for people to find your website on the internet.

It all begins with an idea.

My twin sister and I own an online jewelry shop called We Are Andrex. We’ve had people DM us through Instagram or ask in person how we got our look/feel/style because they love our Instagram feed, @wearandrex. The first thing we say, and yes at the same time, is RNI Films. This app is by far the best editing tool we’ve used – we’ve tried Photoshop, LightRoom, Affinity Photo, and none stuck until we came across RNI Films.

This question comes up a lot for small businesses who are just starting their e-commerce. How do you tag products and shop experience on Instagram? When starting my jewelry line with my sister, We Are Andrex, a lot people asked us how we tagged our products. I would send an article that we used at the time to figure it out, and every time I sent it to someone, they still had more questions.

Planning out your Instagram feed is a good way to create a flawless feed layout, and most importantly to save time on posting on social media the day of. The UNUM app is a tool that allows you to layout your future posts, organize your grid, create captions, grouped hashtags, stories, and plan the perfect looking feed! It’s a helpful app with simple drag-and-drop features and also has the ability to perform basic edits or cropping.